Audiences are user groups created based on first-party data collected during registration or user interaction. These groups can later be used to target specific users - for example, when sending push notifications, distributing vouchers, or running campaigns.
Open this page in the Dashboard: Dashboard > Community > Audiences
Audience Search Page
1. Create a New Audience
Click the + button to add a new audience.
2. Search Audiences
Use the search field to find existing audiences by name.
3. Edit or Delete Audiences
Click on any audience to open and edit it.
To permanently delete an audience, click the X button or select multiple entries via checkboxes for batch deletion.
Audience Detail Page
Click the + button or open an existing Audience.
1. Define Name and User Type
Start by naming your audience and selecting the user types you want to include:
Guests
Registered Users
Premium Users (if enabled)
Note: If you include Guest users, no additional filters can be applied, as they haven’t provided identifiable data.
2. Apply Additional Filters
If your audience includes only Registered or Premium users (excluding guests), you can refine your selection using the following filters:
Region: Select from predefined regions based on ZIP/postal codes. You can also create new regions. Go to Regions
Gender: Optionally select one or more genders.
Age Range: Optionally define a minimum and maximum age.
3. Target Group Preview
You’ll see a real-time count of how many users match the selected criteria.
Important: Users who haven’t provided gender, location, or age information during registration will not be included in audiences filtered by these criteria.
Recommended Audiences
Start by creating broad, essential user groups before setting up more detailed segments. Recommended audiences include:
All Users
All Registered Users
All Premium Users (if Premium is enabled)
👉 Continue here: Regions
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