Coupon Campaigns allow you to reward your users, drive engagement, and promote external partners by offering personalized or generic Coupon codes through your app. To launch a campaign, make sure you have all required assets and configuration details in place.
At this time, Coupon Campaigns are only available within apps. They are not supported on websites.
Open this page in the Dashboard: Dashboard > Campaigns > Coupon Campaigns
Coupon Campaigns Search Page
Create New Coupon Campaigns: Click “+ Add” to start a new campaign.
Search: Find existing coupon campaigns using the search bar. Click on a campaign item to view performance metrics and analytics.
To launch a campaign, make sure you have all required assets and configuration details in place.
Campaign Types
There are two main types of Coupon Campaigns:
Auto Send Promotions
Ideal for rewarding existing users, generating more first party data and encouraging in-app engagement. Distribute Coupons automatically to a specific Audience or to all users. Coupons will only be issued if the campaign is active within its defined start and end time.Registration Promotion
This campaign type is perfect for driving user growth and encouraging sign-ups. With a Registration Promotion, only users who create a new account during the active campaign period (between the defined start and end time) will automatically receive a Coupon. Existing registered users will not be eligible and will not receive a Coupon.
Requirements for Setting Up a Coupon Campaign
Partner Logo
Format: Preferably square
Background: Transparent PNG
Cropping: Remove unnecessary whitespace or padding around the logo
This logo will be displayed on the Coupon preview and within the app interface.
Coupon Details
Discount type (e.g., “20% off”, “Free Coffee”, etc.)
Step-by-step redemption instructions (how and where the cCoupon can be used)
Total number of Coupons to be issued
Campaign start and end date
This data will be shown to users before they claim the Coupon.
Coupon Codes
Each Coupon must include a valid code. These codes need to be:
Compatible with your customer’s point-of-sale system, or
Scannable using a connected smart device (phone or tablet)
If the customer provides the codes:
They must supply a list of unique codes or a single shared code
Provide the code type (see section below)
Format: CSV file, one code per line with no additional headers, spaces, or characters
If the customer does not provide codes:
We can generate them as a QR-Code. These codes will be scanned and validated on-site using a tablet or smartphone camera and a live browser interface showing code status (valid/used).
Supported Code Types
Code Type | Description | Use Case |
|---|---|---|
QR Code | Can use customer-provided or system-generated codes | Ideal for small businesses using smartphone/tablet scanning |
Barcode | EAN13, EAN8, Code39, Code128, PZN, JAN, ISBN13, ISBN10, ISSN, UPC | Recommended for medium to large retailers with barcode scanners |
Cleartext | A keyword used as a promo code (e.g., “SAVE20”) | Best for online redemptions or web-based checkout flows |
For barcode campaigns, customers must provide the numeric values and specify the exact barcode type to be used.
Barcode Type | Use Case Description |
|---|---|
EAN13 | Most common for retail products in Europe; ideal for supermarkets, pharmacies, and general stores |
EAN8 | Used for smaller packages with limited space; often for cosmetics or small electronics |
UPC | Standard in North America; suitable for U.S.-based retailers, convenience stores, and chain outlets |
Code39 | Used in logistics and inventory management; ideal for warehouses, back-office systems, or internal Coupons |
Code128 | Highly compact, supports letters and numbers; preferred for custom workflows, events, or ticketing systems |
ISBN10 / ISBN13 | Specifically for books and publications; relevant for bookstore campaigns or reading promotions |
PZN | Used in Germany for pharmaceutical products; perfect for pharmacy partnerships or medical campaigns |
Code Imports
If your partner wants to assign a unique code to each user, they can provide a list of predefined codes. You can upload this list directly when creating the coupon campaign in the Dashboard.
The codes must be delivered in a clean, structured CSV file by your partner:
File format:
.csvStructure: One code per line, no titles, no headers, no extra characters
Encoding: UTF-8
❌ Do not include column headers, additional fields, or formatting.
Example (correct format):
123456789012
987654321098
456789123456 👉 Continue here: Call-to-Action Preparations - Sections and Contests
Still need help?
Contact us