Contests let users participate in sweepstakes or prize draws by clicking a participation button attached to an article. Optionally, contests can be extended with interactive Call-to-Actions to collect more user data or engage them further.
Open this page in the Dashboard: Dashboard > Campaigns > Contests
What Is a Contest?
A Contest is essentially a participation button that’s linked to an article. You first create the Contest, then write an article that explains the campaign. The Contest is attached to the article in the article settings.
When a user clicks the Contest button, one of three things happens:
Guest user: If the user is not registered, they are guided through the registration process. Any required Contest fields (e.g., phone number, address) must be completed.
Partially registered user: The user is registered but missing some required Contest information. They are prompted to complete only the missing data.
Fully registered user: The user can participate in the Contest with a single click.
If a Call-to-Action is linked to the Contest, the user is directed to the CTA after these steps.
You can assign the same Contest to multiple apps without any issues. This allows you to centralize contest management while reaching different audiences across your app network. Simply attach the same Contest to articles in the respective apps during the publishing process.
Contest Search Page
Path: Dashboard > Campaigns > Contests
Use this page to manage all existing Contests:
Click + Add Contest to create a new one.
Search: Find existing Contests using the search bar.
Click a listed Contest to manage its participants or linked Call-to-Actions.
Use the X button or checkboxes to delete one or multiple Contests permanently.
Contest Creation
Click + Add Contest on the Contest Search Page.
Enter an internal campaign name (visible in the Dashboard only).
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Define a start and end time. During this timeframe, the Contest is active, and users can participate.
Before the start: Button shows a countdown.
After the end: Button shows that the promotion has ended.
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Select which optional user data fields should be required to enter:
Phone number required
Address required
If no additional data is selected, only the user’s email will be collected.
Click Create Contest. Open it again to add a linked Call-to-Action or manage participants.
How to continue from here:
👉 Write an article and connect the Contest in the Article Editor: Articles
👉 Create a Call-to-Action (optional): Call-to-Actions Set Up Page
👉 After user participation: Contest Participants Management